E-Commerce Web Design: Design A Store That Will Sell Well

When it comes to designing an e-commerce website, creativity is good – but usability is better! Flash animations can needlessly slow down the shopper when he is heading to the checkout; attractive, innovative design elements may prove to be too puzzling for the average user, and too creative color schemes can send the customers the wrong brand signal. A confused visitor is the one that will hit the back button to look elsewhere! An online storefront needs to be designed in order to convert that browser into a buyer!An e-commerce website that not only looks good, but also converts well, is the ultimate goal of any e-commerce web design. Creating a positive user experience on your e-commerce websites directly translates into improved conversion rates. Improved conversion rate equals extra revenue added to your bottom line. An average e-commerce website has a conversion rate from one to five percent, a percentage that could stand to be improved.A profitable e-commerce website is the one that knows its target audience well. When designing an e-commerce website, ask yourself: who are the people who will buy that product from that website? What makes them tick? Do they need a lot of details to make a buying decision, or they just want to make it as quickly as possible? Give them exactly what they are looking for, in a way that they like to be given, and then make it easy for them to buy it from you.Design everything from a buyer’s point of view! Keep things simple and straightforward: the navigation should be smooth and simple to understand, and the customer should never feel “lost” on your website. Make sure that the basic tools like the shopping cart, website’s help and FAQ, or shipping information, are available from every page of the site.Make it easy for them to see the catalog of products; showcase all products properly, using high-quality photos. It is a good idea to use neutral backgrounds when displaying the pictures of the product – preferably detailed pictures, and more than just one. In product descriptions, it is better to use descriptive, rather than technical, terms.Failing to provide a good user experience will result in high shopping cart abandonment rates. Don’t make your visitors frustrated with any aspect of the buying process, or they will never become the paying customers. There are many e-commerce websites on the internet, so why would they buy from yours?
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SPDN: An Inexpensive Way To Profit When The S&P 500 Falls

Summary
SPDN is not the largest or oldest way to short the S&P 500, but it’s a solid choice.
This ETF uses a variety of financial instruments to target a return opposite that of the S&P 500 Index.
SPDN’s 0.49% Expense Ratio is nearly half that of the larger, longer-tenured -1x Inverse S&P 500 ETF.
Details aside, the potential continuation of the equity bear market makes single-inverse ETFs an investment segment investor should be familiar with.
We rate SPDN a Strong Buy because we believe the risks of a continued bear market greatly outweigh the possibility of a quick return to a bull market.
Put a gear stick into R position, (Reverse).
Birdlkportfolio

By Rob Isbitts

Summary
The S&P 500 is in a bear market, and we don’t see a quick-fix. Many investors assume the only way to navigate a potentially long-term bear market is to hide in cash, day-trade or “just hang in there” while the bear takes their retirement nest egg.

The Direxion Daily S&P 500® Bear 1X ETF (NYSEARCA:SPDN) is one of a class of single-inverse ETFs that allow investors to profit from down moves in the stock market.

SPDN is an unleveraged, liquid, low-cost way to either try to hedge an equity portfolio, profit from a decline in the S&P 500, or both. We rate it a Strong Buy, given our concern about the intermediate-term outlook for the global equity market.

Strategy
SPDN keeps it simple. If the S&P 500 goes up by X%, it should go down by X%. The opposite is also expected.

Proprietary ETF Grades
Offense/Defense: Defense

Segment: Inverse Equity

Sub-Segment: Inverse S&P 500

Correlation (vs. S&P 500): Very High (inverse)

Expected Volatility (vs. S&P 500): Similar (but opposite)

Holding Analysis
SPDN does not rely on shorting individual stocks in the S&P 500. Instead, the managers typically use a combination of futures, swaps and other derivative instruments to create a portfolio that consistently aims to deliver the opposite of what the S&P 500 does.

Strengths
SPDN is a fairly “no-frills” way to do what many investors probably wished they could do during the first 9 months of 2022 and in past bear markets: find something that goes up when the “market” goes down. After all, bonds are not the answer they used to be, commodities like gold have, shall we say, lost their luster. And moving to cash creates the issue of making two correct timing decisions, when to get in and when to get out. SPDN and its single-inverse ETF brethren offer a liquid tool to use in a variety of ways, depending on what a particular investor wants to achieve.

Weaknesses
The weakness of any inverse ETF is that it does the opposite of what the market does, when the market goes up. So, even in bear markets when the broader market trend is down, sharp bear market rallies (or any rallies for that matter) in the S&P 500 will cause SPDN to drop as much as the market goes up.

Opportunities
While inverse ETFs have a reputation in some circles as nothing more than day-trading vehicles, our own experience with them is, pardon the pun, exactly the opposite! We encourage investors to try to better-understand single inverse ETFs like SPDN. While traders tend to gravitate to leveraged inverse ETFs (which actually are day-trading tools), we believe that in an extended bear market, SPDN and its ilk could be a game-saver for many portfolios.

Threats
SPDN and most other single inverse ETFs are vulnerable to a sustained rise in the price of the index it aims to deliver the inverse of. But that threat of loss in a rising market means that when an investor considers SPDN, they should also have a game plan for how and when they will deploy this unique portfolio weapon.

Proprietary Technical Ratings
Short-Term Rating (next 3 months): Strong Buy

Long-Term Rating (next 12 months): Buy

Conclusions
ETF Quality Opinion
SPDN does what it aims to do, and has done so for over 6 years now. For a while, it was largely-ignored, given the existence of a similar ETF that has been around much longer. But the more tenured SPDN has become, the more attractive it looks as an alternative.

ETF Investment Opinion

SPDN is rated Strong Buy because the S&P 500 continues to look as vulnerable to further decline. And, while the market bottomed in mid-June, rallied, then waffled since that time, our proprietary macro market indicators all point to much greater risk of a major decline from this level than a fast return to bull market glory. Thus, SPDN is at best a way to exploit and attack the bear, and at worst a hedge on an otherwise equity-laden portfolio.

Making a Home Business in Nutritional Counselling

Nutrition is described as the materials necessary (in the form of food) to support life. There is a belief, we as humans need more counselling on nutrition. This belief comes from the rising statistics of obesity, diabetes and our aging population. But informing these groups of the nutritional benefits of certain food types is not going to change the way nutrition is viewed. We must look past counselling and explorer different avenues of why and how we can all benefit from nutrition basics.According to Dr. Lynn McIntyre, Professor at the Dalhousie University in Halifax, Nova Scotia, low income, single women, sacrifice their own nutritional needs for the benefit of their children. Other studies also show that low income families in general, sacrifice their nutritional needs because of the cost of foods at grocery stores. Somehow, low income families are slowly associating fast food as an affordable way to feed their families. To correct this, we must change the view that nutritional food is expensive food. By showing families what types of inexpensive foods can offer the most nutrition will begin to change that view point. But how do we communicate this critical information?Interesting enough, there are a few ways that we can communicate our message that nutritional health is important. The first is through using “Duplication”. Duplication is the act of seeing and replicating what we have seen. Creating a “community” vegetable garden and selecting affordable, easy growing vegetables and providing basic recipes that use these vegetables would begin encouraging basic nutritional counselling without saying a word. By participating in these community gardens, people will begin duplicating this behaviour in their own family gardens. Providing recipes with seeds and instructions on how to grow these vegetables would certainly be one way to communicate this important message. It can also serve as an advertising tool to other sources of information such as websites and blogs.We know that parents will sacrifice their own nutritional needs for the sake of their children, but why? A high percentage is due to their limited income. Publishing blogs and twittering about the deals at grocery stores and markets to get the most affordable and nutritional food would certainly be a benefit. Providing families a list of places to go where nutritional foods are inexpensive would also help send the message. Even daily blogs on local market specials would help. Publishing these blogs in community forums setup by the YMCA or health forums or even health focused social medias like P90X on Facebook would help communicate this message.Recently, friends came over who seemed to be lost when it came to cooking. Providing some basics information on meats, fruits and vegetables can be a bit dry, but when mixed into a cooking lesson, nutritional counselling turned into a fun filled, memorable event. Whether the cooking course is provided in your house or in the house of others, the message can still be the same. Creating and showing the elderly in their own homes how to cook healthy and what nutritional foods to pick up would be a great benefit. Perhaps providing oversized, large text recipes would also be a great idea to promote nutritional eating without getting into why. The only reason is because it tastes good.With easy to read recipes, recipes and seeds delivered to communities to help market your blogs, blogs that provide tips and local deals at grocery stores and markets and marketing these blogs to all types of community forums and social media, the important message of nutrition and its benefits can be successfully communicate to all.