Book Review: Start Your Own Business

If you want to start a business, but don’t know where to start, then the place to start is with Start Your Own Business: The Only Start-Up Book You’ll Ever Need by Rieva Lesonsky. The book is put out by Entrepreneur Press and is essentially a compilation of Entrepreneur Magazine’s large knowledge database regarding starting a business.The book literally takes you through the entire business process – from determining if you really have what it takes to run a business to how to deal with failure if your business doesn’t work out, and everything in between. The best part about the book is that it covers nearly EVERYTHING in some capacity. If you need more information, it does a great job of suggesting further reading and pertinent web sites.The book is broken down into seven sections, each with several chapters. The first section, ‘You Gotta Start Somewhere’ covers determining if you can be an entrepreneur, how to come up with an idea for your business, and whether you should launch your business part time or full time. Most people who buy the book will already have answers to these questions, but going through the exercises in the book can still be helpful.The second section of the book is entitled ‘Building Blocks’. It covers how to name your business, choosing a business structure, creating a business plan, and how to hire a lawyer and accountant. I think that this is the most valuable section of the book. These are the things that most entrepreneurs either struggle with or ignore. The Naming Your Business chapter in particular helped me a great deal. Naming your business is not nearly as easy as you think – you need to consider all registered trademark names, registered domain names, and names that are being used but not trademarked. One of the worst things that you can do is to pick a name that is already being used by someone and face a legal battle down the road.The third section covers financing including where and how to get money to run your business. The fourth section, ‘Setting the Stage’ is absolutely massive and covers numerous important things such as choosing a location for your business, creating a professional image, offering customers credit, hiring your first employee, and business insurance. Needless to say, all of these things are extremely important to every business owner.The fifth section covers buying company computers, cell phones, and cars. These things probably won’t be very difficult for most business owners. The sixth section, however, covers one of the hardest thing every business owner faces – marketing. The section is nearly 100 pages about advertising, marketing, and public relations. It also briefly touches on web-marketing but those looking to seriously profit online will need to look elsewhere because the book is a little thin when it comes to e-commerce.The final section, entitled ‘By the Books’ goes over every entrepreneurs favorite things – accounting and taxes. It gives solid advice regarding basic bookkeeping, financial statements, budgeting, and taxes. For most business owners this section and the web resources listed should be more than enough to get them started on keeping their business legal.I can’t overemphasize how important I think it is for every business owner to have this book. It is a mini-encyclopedia (ok, so 800 pages isn’t THAT mini) for everything business related. Having this book on your shelf will save you countless hours. I read it from cover to cover when I got it and I constantly refer back to it. I have recommended it to every person I know that has talked with me about starting a business. Each and every one of them bought it, and each and every one of them came back to me raving about it.For the amount of depth that is covered in the book, Start Your Own Business: The Only Start-Up Book You’ll Ever Need by Rieva Lesonsky is an amazingly easy read. Anyone over the age of 16 will be able to comprehend the simple nature of the book. Reading this book won’t guarantee your success as an entrepreneur, but it will help reduce the risk of starting a business by providing you with a sound foundation to build upon.

Digital Marketing Skills Are Requisite for Marketing Jobs, Find Out Why!

So you are a fresher and looking for marketing jobs? Here is a good piece of news for you! As per the India Skills Report 2014, there would be an increase of 18-23 percent of fresher hiring in sectors across. Companies are readily seeking fresh graduates to bolster productivity and growth. Also, the India Skills report is the joint effort of teams from Wheebox, PeopleStrong, HR Services, LinkedIn and Confederation of Indian Industry.Let us now take a closer look as why a marketing aspirant needs to be familiar with the world of digital marketing.As per the survey of industry body, Associated Chambers of commerce and Industry of India (ASSOCHAM), only 10 percent MBA’s in India are employable in reality. The prime reasons behind such a situation are the gap between industry specific skills and education. These days, marketing employers are not interested in candidate’s internships or grades; all they want is industry specific skills.Today, the marketing landscape has changed drastically. If we talk about the present scenario, digital marketing is the booming industry that is expected to create 1.5 lakh jobs in the next five years. There is a huge demand of digital marketers, but still there is paucity of talent and professionals. Below listed are the five compelling reasons as why a marketing aspirant needs to have skills in online advertising.Digital marketing is the future of marketing There have been ample surveys and reports which claim that online marketing would be the future of marketing. This is a digital age. The tech savvy present age generation and the ever-growing internet population has the paved the path of digital marketing.The rising popularity of Smartphone’s, tablets, smart TVs and so on have compelled the businesses to target and engage their potential audience through these digital channels.Digital marketing skills are high in demand Online marketing has been recognized as the top five careers to look out for. The hiring managers are readily looking for marketing candidates with the knowledge and skills in digital marketing. Be it real estate, hospitality, B2B businesses, retail, consultancy, manufacturing, export-import and many other industries are keen on hiring professionals with relevant skills in this domain.Better pay in digital marketing jobs Online advertising is indeed a lucrative career domain. I will tell you how. In online advertising, you can directly connect with your prospective client/customer and generate leads and sales in real-time. Since, professionals in this industry are involved in revenue generation, they are paid handsome salaries.Wide variety of jobs in digital marketing The prominent areas of employment include search engine optimization, social media marketing search engine marketing, content writing and so on.So if you wish to land in your dream marketing job, make sure that you’re armed with digital marketing skills as it will give you an edge over your competitors. On a conclusive note, it would be good to say that a job in booming online marketing field will help you to carve a niche career.

Enjoy the Snow

Remember how your parents always seemed old to you, even before they reached middle age? They could never relate to you, they could never remember what it was like to be a kid. Now, you’re an adult with children, but you’ve made a pact with yourself-no matter how old you get, you’re always going to think “young”. You’ll always be able to relate to your kids. Right?Here’s a quick test of your resolve:The weatherman just predicted freezing temperatures and heavy snow-what’s your reaction? You groaned, didn’t you? Your first thoughts were about hazardous driving conditions, shoveling snow, high heating bills, and whether or not you remembered to insulate your water pipes. Yup. You’re officially a grown-up.Now, look at your kids’ reactions. Sheer joy, at the possibility of a snow day, filled with sledding, snowmen, and snowball fights. You remember what that was like, but you can’t really relate, any more, can you? You’re thinking about the potential hazards they face-frostbite, injuries, and pneumonia.You groan, again-it’s gonna be a long week.Look, you can’t change the direction of that storm front. You’re going to be socked in. You might as well accept it and make the most of it-and remember that big snow is big fun for kids. If you’re really going to think “young”, now’s the real test.There are definite and real hazards to very cold weather, and to spending too much time in the snow. But you can prepare yourself and your kids for the outside conditions, by following a few simple guidelines.First of all, before venturing out, feed your kids a meal or a snack. The extra calories will generate extra body heat. Dress everyone in several layers of clothing, starting with long underwear, adding turtlenecks and sweaters, then coats. Avoid cotton clothing-it doesn’t warm well and it absorbs moisture. Synthetics such as Gore-Tex can actually whisk moisture away from skin. Everyone should wear mittens-they keep hands warmer than gloves-and take an extra pair, in case snow works in, underneath, freezing small hands. Of course, warm socks, boots, and hats are essential in the snow. And something many people forget-if the sun is out, wear sunscreen. Snow can reflect 85% of the sun’s UV rays, causing quick sunburns. If the snow is wet, a final, waterproof layer of clothes, even rain-gear, is recommended.If sledding is on the agenda (and if there’s a hill in sight, it definitely is), make sure that it’s done on a slope with no hazards. One slip of the rudder can send a sled into a tree. Have your kids wear their bicycle helmets while sledding-head injuries are the most common result of sledding accidents.But you can have lots of fun with your kids in the snow. It really is fun to build and clothe a snowman, and a snowball fight (play clean-no rocks), is great exercise, especially for you. As long as your kids are dressed properly, there’s no set time-limit for being out. When you get cold, it’s time to come in. If you top the day off with some hot chocolate, you might even remember what it was like to be a kid. You might even really feel young, again.