Digital Marketing Skills Are Requisite for Marketing Jobs, Find Out Why!

So you are a fresher and looking for marketing jobs? Here is a good piece of news for you! As per the India Skills Report 2014, there would be an increase of 18-23 percent of fresher hiring in sectors across. Companies are readily seeking fresh graduates to bolster productivity and growth. Also, the India Skills report is the joint effort of teams from Wheebox, PeopleStrong, HR Services, LinkedIn and Confederation of Indian Industry.Let us now take a closer look as why a marketing aspirant needs to be familiar with the world of digital marketing.As per the survey of industry body, Associated Chambers of commerce and Industry of India (ASSOCHAM), only 10 percent MBA’s in India are employable in reality. The prime reasons behind such a situation are the gap between industry specific skills and education. These days, marketing employers are not interested in candidate’s internships or grades; all they want is industry specific skills.Today, the marketing landscape has changed drastically. If we talk about the present scenario, digital marketing is the booming industry that is expected to create 1.5 lakh jobs in the next five years. There is a huge demand of digital marketers, but still there is paucity of talent and professionals. Below listed are the five compelling reasons as why a marketing aspirant needs to have skills in online advertising.Digital marketing is the future of marketing There have been ample surveys and reports which claim that online marketing would be the future of marketing. This is a digital age. The tech savvy present age generation and the ever-growing internet population has the paved the path of digital marketing.The rising popularity of Smartphone’s, tablets, smart TVs and so on have compelled the businesses to target and engage their potential audience through these digital channels.Digital marketing skills are high in demand Online marketing has been recognized as the top five careers to look out for. The hiring managers are readily looking for marketing candidates with the knowledge and skills in digital marketing. Be it real estate, hospitality, B2B businesses, retail, consultancy, manufacturing, export-import and many other industries are keen on hiring professionals with relevant skills in this domain.Better pay in digital marketing jobs Online advertising is indeed a lucrative career domain. I will tell you how. In online advertising, you can directly connect with your prospective client/customer and generate leads and sales in real-time. Since, professionals in this industry are involved in revenue generation, they are paid handsome salaries.Wide variety of jobs in digital marketing The prominent areas of employment include search engine optimization, social media marketing search engine marketing, content writing and so on.So if you wish to land in your dream marketing job, make sure that you’re armed with digital marketing skills as it will give you an edge over your competitors. On a conclusive note, it would be good to say that a job in booming online marketing field will help you to carve a niche career.

Enjoy the Snow

Remember how your parents always seemed old to you, even before they reached middle age? They could never relate to you, they could never remember what it was like to be a kid. Now, you’re an adult with children, but you’ve made a pact with yourself-no matter how old you get, you’re always going to think “young”. You’ll always be able to relate to your kids. Right?Here’s a quick test of your resolve:The weatherman just predicted freezing temperatures and heavy snow-what’s your reaction? You groaned, didn’t you? Your first thoughts were about hazardous driving conditions, shoveling snow, high heating bills, and whether or not you remembered to insulate your water pipes. Yup. You’re officially a grown-up.Now, look at your kids’ reactions. Sheer joy, at the possibility of a snow day, filled with sledding, snowmen, and snowball fights. You remember what that was like, but you can’t really relate, any more, can you? You’re thinking about the potential hazards they face-frostbite, injuries, and pneumonia.You groan, again-it’s gonna be a long week.Look, you can’t change the direction of that storm front. You’re going to be socked in. You might as well accept it and make the most of it-and remember that big snow is big fun for kids. If you’re really going to think “young”, now’s the real test.There are definite and real hazards to very cold weather, and to spending too much time in the snow. But you can prepare yourself and your kids for the outside conditions, by following a few simple guidelines.First of all, before venturing out, feed your kids a meal or a snack. The extra calories will generate extra body heat. Dress everyone in several layers of clothing, starting with long underwear, adding turtlenecks and sweaters, then coats. Avoid cotton clothing-it doesn’t warm well and it absorbs moisture. Synthetics such as Gore-Tex can actually whisk moisture away from skin. Everyone should wear mittens-they keep hands warmer than gloves-and take an extra pair, in case snow works in, underneath, freezing small hands. Of course, warm socks, boots, and hats are essential in the snow. And something many people forget-if the sun is out, wear sunscreen. Snow can reflect 85% of the sun’s UV rays, causing quick sunburns. If the snow is wet, a final, waterproof layer of clothes, even rain-gear, is recommended.If sledding is on the agenda (and if there’s a hill in sight, it definitely is), make sure that it’s done on a slope with no hazards. One slip of the rudder can send a sled into a tree. Have your kids wear their bicycle helmets while sledding-head injuries are the most common result of sledding accidents.But you can have lots of fun with your kids in the snow. It really is fun to build and clothe a snowman, and a snowball fight (play clean-no rocks), is great exercise, especially for you. As long as your kids are dressed properly, there’s no set time-limit for being out. When you get cold, it’s time to come in. If you top the day off with some hot chocolate, you might even remember what it was like to be a kid. You might even really feel young, again.

Business Capital Solutions In Canada: Accessing Proper Cash Flow & Commercial Financing

Business capital requirements in Canada often boil down to some basic truths the business owner/financial mgr/entrepreneur needs to address when it comes to financing for businesses.

One of those truths? Knowing the true state of their financial condition and what financing they do and don’t qualify for when it comes to meeting commercial lending requirements in Canadian business.

Business Loans In Canada

Whether you are smaller or start-up firm looking for information on how to get a business loan or a larger established firm looking for growth financing or acquisition opportunities we’re highlighting 3 mistakes that commercial loan seekers like your company need to avoid making when addressing, sourcing and negotiating your cash flow / working capital and commercial financing needs.

1. Understand the true condition of your company finances – These are almost always successful addressed when you spend time on your financials and understand how your financial statements reflect your access to commercial loans & business credit in general

2. Ensure you have a plan in place for sales growth and financial needs as it relates to commercial financing

3. Understand that actual hard facts about cash flow which is, of course, the lifeblood of your company

Can you honestly answer or feel positive about all those 3 points. If so, pass Go and collect $ 100.00!

A good way to address your company’s finance plans is to ensure you understand growth finance solutions, as well as how to manage in a downturn – i.e. not growing, losing money, etc; It’s never fun to fund yourself in an economic or industry downturn such as the COVID pandemic of 2020!

When we talk to clients of new or established businesses it seems they are almost always talking about sales, so the ability to understand and focus on the differences in their profits and cash fluctuations is key.

How do cash flow and sales plans and projections affect the type of financing you require? For one thing sales growth usually starts out by consuming your cash, not generating it. A poor finance plan will drag your business down and addressing financing simply gets tougher and tougher.

Three basics always emerge when it comes to your search for the right business capital and financing.

1. The amount of financing you need

2. The type of financing (debt/cash flow/asset monetization) The business loan interest rate will be dramatically affected by whether you choose traditional or alternative financing solutions. Private business loans in Canada come from non regulated commercial finance companies most often known as ‘ alternative lenders ‘. These lenders are typically highly specialized in one ‘ niche ‘ of business financing and may be Canadian firms or branches of U.S. banks and non-bank lenders

3. How the financing is structured to be manageable with your day to day operations

What Finance Company In Canada Can Meet Your Borrowing Needs & Why Is Capital Important In Business

Let’s identify and break down key financings your firm should know about and understand if they are applicable and achievable to your business. They include:

A/R Financing / Factoring / Confidential Receivable Finance

Inventory finance / floor planning / retail inventory

Working Capital term loans

Unsecured cash flow loans

Merchant working capital loans/advances – these loans are geared toward short term cash needs and are typically one year in duration. Loan amounts are typically 15-20% of your annual sales revenues.

Royalty finance

Asset based non bank business lines of credit

Tax credit financing (SR&ED bridge loans)

Equipment Leasing / Sale leasebacks – Equipment financing in Canada is used by almost 80% of all companies looking to acquire new, and used, assets.

Govt Guaranteed Small Business Loan program – Government Loans in Canada are sometimes referred to as ‘ SBL’, aka Note: BDC Finance solutions are available from this Canadian non-bricks and morter crown corporation. A small business loan via the government-guaranteed loan program comes with true flexibility around term loan duration, market rates, no pre payment penalties, and of course the low personal guarantee that is required by borrowers. These two ‘ government ‘ loan solutions are often perfect for financing a new business.

If you’re focused on not making mistakes in your business finance needs and want to capitalize on the solutions your competitors are probably already using seek out and speak to a trusted, credible and experienced Canadian business financing advisor who can assist you with your cash flow and commercial financing needs.

Stan has had a successful career with some of the world’s largest and most successful corporations.

His employers over the last 25 years were, ASHLAND OIL, ( 1977-1980) DIGITAL EQUIPMENT CORPORATION, ( 1980-1990) ) CABLE & WIRELESS PLC,( 1991 -1993) ) AND HEWLETT PACKARD ( 1994-2004 ) In 2004 Stan founded 7 PARK AVENUE FINANCIAL – He is an expert in Canadian Business Financing.