Book Review: Start Your Own Business

If you want to start a business, but don’t know where to start, then the place to start is with Start Your Own Business: The Only Start-Up Book You’ll Ever Need by Rieva Lesonsky. The book is put out by Entrepreneur Press and is essentially a compilation of Entrepreneur Magazine’s large knowledge database regarding starting a business.The book literally takes you through the entire business process – from determining if you really have what it takes to run a business to how to deal with failure if your business doesn’t work out, and everything in between. The best part about the book is that it covers nearly EVERYTHING in some capacity. If you need more information, it does a great job of suggesting further reading and pertinent web sites.The book is broken down into seven sections, each with several chapters. The first section, ‘You Gotta Start Somewhere’ covers determining if you can be an entrepreneur, how to come up with an idea for your business, and whether you should launch your business part time or full time. Most people who buy the book will already have answers to these questions, but going through the exercises in the book can still be helpful.The second section of the book is entitled ‘Building Blocks’. It covers how to name your business, choosing a business structure, creating a business plan, and how to hire a lawyer and accountant. I think that this is the most valuable section of the book. These are the things that most entrepreneurs either struggle with or ignore. The Naming Your Business chapter in particular helped me a great deal. Naming your business is not nearly as easy as you think – you need to consider all registered trademark names, registered domain names, and names that are being used but not trademarked. One of the worst things that you can do is to pick a name that is already being used by someone and face a legal battle down the road.The third section covers financing including where and how to get money to run your business. The fourth section, ‘Setting the Stage’ is absolutely massive and covers numerous important things such as choosing a location for your business, creating a professional image, offering customers credit, hiring your first employee, and business insurance. Needless to say, all of these things are extremely important to every business owner.The fifth section covers buying company computers, cell phones, and cars. These things probably won’t be very difficult for most business owners. The sixth section, however, covers one of the hardest thing every business owner faces – marketing. The section is nearly 100 pages about advertising, marketing, and public relations. It also briefly touches on web-marketing but those looking to seriously profit online will need to look elsewhere because the book is a little thin when it comes to e-commerce.The final section, entitled ‘By the Books’ goes over every entrepreneurs favorite things – accounting and taxes. It gives solid advice regarding basic bookkeeping, financial statements, budgeting, and taxes. For most business owners this section and the web resources listed should be more than enough to get them started on keeping their business legal.I can’t overemphasize how important I think it is for every business owner to have this book. It is a mini-encyclopedia (ok, so 800 pages isn’t THAT mini) for everything business related. Having this book on your shelf will save you countless hours. I read it from cover to cover when I got it and I constantly refer back to it. I have recommended it to every person I know that has talked with me about starting a business. Each and every one of them bought it, and each and every one of them came back to me raving about it.For the amount of depth that is covered in the book, Start Your Own Business: The Only Start-Up Book You’ll Ever Need by Rieva Lesonsky is an amazingly easy read. Anyone over the age of 16 will be able to comprehend the simple nature of the book. Reading this book won’t guarantee your success as an entrepreneur, but it will help reduce the risk of starting a business by providing you with a sound foundation to build upon.

What is Debt Management?

Debt management is just one of a number of options available to you when facing serious debt problems. These options should be looked at and considered so that you can decide which option is right for your circumstances. Debt management is a term which denotes managing a borrower’s debt. There are many factors which might have been influential in your debt. Debt Management is not a ‘quick fix’ to stop this happening.Debt Management is one of a number of debt solutions available for people struggling to pay off their debts. the CCCS offer free debt advice and counselling. Debt Management is nothing to be worried about. For example, most people need a mortgage to buy a house, it would be unreasonable to think that we should buy our homes with savings. therefore debt is inevitable. Debt Management is the process by which your debts are consolidated into one lower monthly payment. This one payment will be an amount which you can afford, and will be apportioned amongst your creditors.Debt management is not a term that most of us want to think about. And while debt management is necessary in terms of bad debt, it is important to know how to properly use for good. Debt management is a system which will allow an individual or family to pay their creditors. All your unsecured debts are calculated along with your monthly outgoings. Debt management is the most effective solution to dealing with unmanageable debts. It will stop demands from creditors, help you regain control of your finances and create a single affordable monthly payment.Debt Management is an option available for people with high outgoings who are struggling to manage their repayments and can’t get a loan to consolidate these. By utilising a debt management scheme you are able to cut your monthly outgoings by up to half and only make realistic repayments. Debt Management is a way out of trouble for many people that is seeing a rise in popularity. From a finance professionals point of view it can be the best advice for a client and also an additional income stream from otherwise declined or rejected mortgage inquiries.Debt Management is an alternative debt repayment plan to an IVA that allows you to pay just one low affordable monthly payment to your creditors. If you qualify for an IVA you should explore that option first before accepting a debt management plan. Debt management is becoming increasingly crucial for many Brits who need help.Individuals may borrow more money to be able to pay creditors or bills, however this is not usually the best thing to do. The most common thing to do is to try and ignore the problem, but this will not make it disappear. Individuals usually get into a debt problem because they are living beyond their means and supporting their spending habits with credit cards. A debt consolidation loan may appear to solve things by paying off the existing debts but unless this loan is affordable it can lead to even more trouble. I properly run debt management plan will help to bring debts under control once and for all.

E-Commerce Web Design: Design A Store That Will Sell Well

When it comes to designing an e-commerce website, creativity is good – but usability is better! Flash animations can needlessly slow down the shopper when he is heading to the checkout; attractive, innovative design elements may prove to be too puzzling for the average user, and too creative color schemes can send the customers the wrong brand signal. A confused visitor is the one that will hit the back button to look elsewhere! An online storefront needs to be designed in order to convert that browser into a buyer!An e-commerce website that not only looks good, but also converts well, is the ultimate goal of any e-commerce web design. Creating a positive user experience on your e-commerce websites directly translates into improved conversion rates. Improved conversion rate equals extra revenue added to your bottom line. An average e-commerce website has a conversion rate from one to five percent, a percentage that could stand to be improved.A profitable e-commerce website is the one that knows its target audience well. When designing an e-commerce website, ask yourself: who are the people who will buy that product from that website? What makes them tick? Do they need a lot of details to make a buying decision, or they just want to make it as quickly as possible? Give them exactly what they are looking for, in a way that they like to be given, and then make it easy for them to buy it from you.Design everything from a buyer’s point of view! Keep things simple and straightforward: the navigation should be smooth and simple to understand, and the customer should never feel “lost” on your website. Make sure that the basic tools like the shopping cart, website’s help and FAQ, or shipping information, are available from every page of the site.Make it easy for them to see the catalog of products; showcase all products properly, using high-quality photos. It is a good idea to use neutral backgrounds when displaying the pictures of the product – preferably detailed pictures, and more than just one. In product descriptions, it is better to use descriptive, rather than technical, terms.Failing to provide a good user experience will result in high shopping cart abandonment rates. Don’t make your visitors frustrated with any aspect of the buying process, or they will never become the paying customers. There are many e-commerce websites on the internet, so why would they buy from yours?
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