Enjoy the Snow

Remember how your parents always seemed old to you, even before they reached middle age? They could never relate to you, they could never remember what it was like to be a kid. Now, you’re an adult with children, but you’ve made a pact with yourself-no matter how old you get, you’re always going to think “young”. You’ll always be able to relate to your kids. Right?Here’s a quick test of your resolve:The weatherman just predicted freezing temperatures and heavy snow-what’s your reaction? You groaned, didn’t you? Your first thoughts were about hazardous driving conditions, shoveling snow, high heating bills, and whether or not you remembered to insulate your water pipes. Yup. You’re officially a grown-up.Now, look at your kids’ reactions. Sheer joy, at the possibility of a snow day, filled with sledding, snowmen, and snowball fights. You remember what that was like, but you can’t really relate, any more, can you? You’re thinking about the potential hazards they face-frostbite, injuries, and pneumonia.You groan, again-it’s gonna be a long week.Look, you can’t change the direction of that storm front. You’re going to be socked in. You might as well accept it and make the most of it-and remember that big snow is big fun for kids. If you’re really going to think “young”, now’s the real test.There are definite and real hazards to very cold weather, and to spending too much time in the snow. But you can prepare yourself and your kids for the outside conditions, by following a few simple guidelines.First of all, before venturing out, feed your kids a meal or a snack. The extra calories will generate extra body heat. Dress everyone in several layers of clothing, starting with long underwear, adding turtlenecks and sweaters, then coats. Avoid cotton clothing-it doesn’t warm well and it absorbs moisture. Synthetics such as Gore-Tex can actually whisk moisture away from skin. Everyone should wear mittens-they keep hands warmer than gloves-and take an extra pair, in case snow works in, underneath, freezing small hands. Of course, warm socks, boots, and hats are essential in the snow. And something many people forget-if the sun is out, wear sunscreen. Snow can reflect 85% of the sun’s UV rays, causing quick sunburns. If the snow is wet, a final, waterproof layer of clothes, even rain-gear, is recommended.If sledding is on the agenda (and if there’s a hill in sight, it definitely is), make sure that it’s done on a slope with no hazards. One slip of the rudder can send a sled into a tree. Have your kids wear their bicycle helmets while sledding-head injuries are the most common result of sledding accidents.But you can have lots of fun with your kids in the snow. It really is fun to build and clothe a snowman, and a snowball fight (play clean-no rocks), is great exercise, especially for you. As long as your kids are dressed properly, there’s no set time-limit for being out. When you get cold, it’s time to come in. If you top the day off with some hot chocolate, you might even remember what it was like to be a kid. You might even really feel young, again.

E-Commerce Web Design: Design A Store That Will Sell Well

When it comes to designing an e-commerce website, creativity is good – but usability is better! Flash animations can needlessly slow down the shopper when he is heading to the checkout; attractive, innovative design elements may prove to be too puzzling for the average user, and too creative color schemes can send the customers the wrong brand signal. A confused visitor is the one that will hit the back button to look elsewhere! An online storefront needs to be designed in order to convert that browser into a buyer!An e-commerce website that not only looks good, but also converts well, is the ultimate goal of any e-commerce web design. Creating a positive user experience on your e-commerce websites directly translates into improved conversion rates. Improved conversion rate equals extra revenue added to your bottom line. An average e-commerce website has a conversion rate from one to five percent, a percentage that could stand to be improved.A profitable e-commerce website is the one that knows its target audience well. When designing an e-commerce website, ask yourself: who are the people who will buy that product from that website? What makes them tick? Do they need a lot of details to make a buying decision, or they just want to make it as quickly as possible? Give them exactly what they are looking for, in a way that they like to be given, and then make it easy for them to buy it from you.Design everything from a buyer’s point of view! Keep things simple and straightforward: the navigation should be smooth and simple to understand, and the customer should never feel “lost” on your website. Make sure that the basic tools like the shopping cart, website’s help and FAQ, or shipping information, are available from every page of the site.Make it easy for them to see the catalog of products; showcase all products properly, using high-quality photos. It is a good idea to use neutral backgrounds when displaying the pictures of the product – preferably detailed pictures, and more than just one. In product descriptions, it is better to use descriptive, rather than technical, terms.Failing to provide a good user experience will result in high shopping cart abandonment rates. Don’t make your visitors frustrated with any aspect of the buying process, or they will never become the paying customers. There are many e-commerce websites on the internet, so why would they buy from yours?
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US Markets in green on Friday; Dow 30 up over 345 points, Nasdaq Composite, S&P 500 up nearly 1%

US Markets were trading in the green on Friday with Dow 30 trading at 30,678.80, up by 1.14%. While S&P 500 was trading at 3,701.66, up by 0.98% and Nasdaq Composite 10,690.60 was also up by 0.71 per cent

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US Markets in green on Friday; Dow 30 up over 345 points, Nasdaq Composite, S&P 500 up nearly 1%
Earlier today, Indian stock markets ended the week on a winning note. It was the sixth straight gains for equity markets. Source: Reuters
US Markets were trading in the green on Friday with Dow 30 trading at 30,678.80, up by 345.25 points or1.14 per cent. While S&P 500 was trading at 3,701.66, up by 35.88 points or 0.98 per cent and Nasdaq Composite 10,690.60 was also up 75.75 points or 0.71 per cent. A Reuters report said that today’s strength was on the back of a report which said the Federal Reserve will likely debate on signaling plans for a smaller interest rate hike in December, reversing declines set off by social media firms after Snap Inc’s ad warning.

Source: Comex

Nasdaq Top Gainers and Losers

Source: Nasdaq

Earlier today, Indian stock markets ended the week on a winning note. It was the sixth straight gains for equity markets. The BSE Sensex ended at 59,307.15, up by 104.25 points or 0.18 per cent from the Thursday closing level. Meanwhile, the Nifty50 index closed at 17,590.00, higher by 26.05 points or 0.15 per cent. In the 30-share Sensex, 13 stocks gained while the remaining 17 ended on the losing side. In the 50-stock Nifty50, 21 stocks advanced while 29 declined.