Digital Marketing Skills Are Requisite for Marketing Jobs, Find Out Why!

So you are a fresher and looking for marketing jobs? Here is a good piece of news for you! As per the India Skills Report 2014, there would be an increase of 18-23 percent of fresher hiring in sectors across. Companies are readily seeking fresh graduates to bolster productivity and growth. Also, the India Skills report is the joint effort of teams from Wheebox, PeopleStrong, HR Services, LinkedIn and Confederation of Indian Industry.Let us now take a closer look as why a marketing aspirant needs to be familiar with the world of digital marketing.As per the survey of industry body, Associated Chambers of commerce and Industry of India (ASSOCHAM), only 10 percent MBA’s in India are employable in reality. The prime reasons behind such a situation are the gap between industry specific skills and education. These days, marketing employers are not interested in candidate’s internships or grades; all they want is industry specific skills.Today, the marketing landscape has changed drastically. If we talk about the present scenario, digital marketing is the booming industry that is expected to create 1.5 lakh jobs in the next five years. There is a huge demand of digital marketers, but still there is paucity of talent and professionals. Below listed are the five compelling reasons as why a marketing aspirant needs to have skills in online advertising.Digital marketing is the future of marketing There have been ample surveys and reports which claim that online marketing would be the future of marketing. This is a digital age. The tech savvy present age generation and the ever-growing internet population has the paved the path of digital marketing.The rising popularity of Smartphone’s, tablets, smart TVs and so on have compelled the businesses to target and engage their potential audience through these digital channels.Digital marketing skills are high in demand Online marketing has been recognized as the top five careers to look out for. The hiring managers are readily looking for marketing candidates with the knowledge and skills in digital marketing. Be it real estate, hospitality, B2B businesses, retail, consultancy, manufacturing, export-import and many other industries are keen on hiring professionals with relevant skills in this domain.Better pay in digital marketing jobs Online advertising is indeed a lucrative career domain. I will tell you how. In online advertising, you can directly connect with your prospective client/customer and generate leads and sales in real-time. Since, professionals in this industry are involved in revenue generation, they are paid handsome salaries.Wide variety of jobs in digital marketing The prominent areas of employment include search engine optimization, social media marketing search engine marketing, content writing and so on.So if you wish to land in your dream marketing job, make sure that you’re armed with digital marketing skills as it will give you an edge over your competitors. On a conclusive note, it would be good to say that a job in booming online marketing field will help you to carve a niche career.

E-Commerce Web Design: Design A Store That Will Sell Well

When it comes to designing an e-commerce website, creativity is good – but usability is better! Flash animations can needlessly slow down the shopper when he is heading to the checkout; attractive, innovative design elements may prove to be too puzzling for the average user, and too creative color schemes can send the customers the wrong brand signal. A confused visitor is the one that will hit the back button to look elsewhere! An online storefront needs to be designed in order to convert that browser into a buyer!An e-commerce website that not only looks good, but also converts well, is the ultimate goal of any e-commerce web design. Creating a positive user experience on your e-commerce websites directly translates into improved conversion rates. Improved conversion rate equals extra revenue added to your bottom line. An average e-commerce website has a conversion rate from one to five percent, a percentage that could stand to be improved.A profitable e-commerce website is the one that knows its target audience well. When designing an e-commerce website, ask yourself: who are the people who will buy that product from that website? What makes them tick? Do they need a lot of details to make a buying decision, or they just want to make it as quickly as possible? Give them exactly what they are looking for, in a way that they like to be given, and then make it easy for them to buy it from you.Design everything from a buyer’s point of view! Keep things simple and straightforward: the navigation should be smooth and simple to understand, and the customer should never feel “lost” on your website. Make sure that the basic tools like the shopping cart, website’s help and FAQ, or shipping information, are available from every page of the site.Make it easy for them to see the catalog of products; showcase all products properly, using high-quality photos. It is a good idea to use neutral backgrounds when displaying the pictures of the product – preferably detailed pictures, and more than just one. In product descriptions, it is better to use descriptive, rather than technical, terms.Failing to provide a good user experience will result in high shopping cart abandonment rates. Don’t make your visitors frustrated with any aspect of the buying process, or they will never become the paying customers. There are many e-commerce websites on the internet, so why would they buy from yours?
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Ecommerce Web Hosting Services

Ecommerce is also known as electronic commerce, a term that is now synonymous with any business offering their products catalogs and cyber shops to the online world. These online companies are now conducting their online ecommerce business round-the-clock using the highly professional marketing tools and services provided by Ecommerce hosting solutions.As more shops are being created online every day, the need of the professional top level Ecommerce web hosting solutions is on the rise. With these Ecommerce hosting solutions, the responsibility of the Ecommerce hosting services also grows.A reputable and capable Ecommerce web hosting service ably protects these Ecommerce websites. It provides almost cent percent or even 100% uptime guarantee to give stable uptime Ecommerce hosting service to all the small and large companies hosted on its servers at all times.Ecommerce web hosting service plans offered by the quality hosting companies have made it possible for all the businesses all over the world to concentrate just on their online marketing. The Ecommerce hosting service takes care of the technical and security aspects of these Ecommerce website management.While shopping online, the major concern of the buyers and the merchants on the internet is the security of their credit card details. Ecommerce web hosting services enables secure sales transactions 24 hours a day, 7 days a week, and 365 days a year without stopping. Try that for your off-line sales efforts!The wonderful whole world market is now at your expert fingertips to do business without any stoppage. Reputable Ecommerce hosting services provides your business this worldwide reach and complete protection ably with their completely secure servers and top quality service.The greatest commercial and online marketplace websites like the Amazon and EBay are effectively using the secure E-commerce web hosting solutions for their successful day-to-day business management. This proves the success of the Ecommerce enabled websites in doing roaring online business round-the-clock.Ecommerce is a wonder of the modern web technology, and Ecommerce web hosting services are making it possible for all the merchants to trade their products on the vast internet successfully. Internet is a great marketplace and it presents enough opportunities for all small and large businesses to do their day-to-day business effectively.To help all these merchants interact with their visitors and buyers, the Ecommerce hosting services are providing them every tool that can help their business.Let’s now check the different services provided by these reputable Ecommerce hosting services:
24x7x365 service and support to all the merchants and even to all their customers
Live chat or e-mail service to resolve all issues, particularly in the early setup stages, and after that, at all times
Full automation with comprehensive web stats package – Offering you range of packages to select the best Ecommerce tools including latest detailed statistics at your fingertips that allows you to keep the flow of your business easily under your control
Shopping cart software that helps your customers to buy with ease
Regular database backups assuring you the restoration of the Ecommerce website if the need arises
Upgrading to the higher and better Ecommerce-related or web hosting package-related plans as the business grows
Security – Updated secure server, latest anti-virus, and overall website security to keep the hackers away from your personal identity and credit cards’ details.
Support for the various add-on scripts and server-side programming that you may need for your Ecommerce website
Instant I P address resolution and instant switchover to operational status with backup server during the master server failure or stoppage for website maintenance. This allows your Ecommerce website to seamlessly continue and be reachable by all your customers at all times
Help you securely integrate the best payment gateway programs and backed with complete security support.
You will still need more information ably supported with relevant graphics to understand the hosting plans, especially the Ecommerce web hosting plans for your Ecommerce website, and complete details about how these marketing tools work.With this knowledge applied to your growing business website, it will enable you to overcome your competition, reach greater financial success, become popular and reach wider horizons in the online business world. A professional and reputable Ecommerce web hosting service will easily help your customers and your online business to grow quickly on the internet.